Why IPL is important to conduct in spite of COVID-19?

IPL is almost certain to happen!!!

It's going to happen in September & in UAE ✈️

Yes as a fan I am also excited to support my favorite team but as a Business Analyst, a question popped up "why it was so important to conduct it in spite of COVID-19 risks? " 🤔

So I did some digging and here is my analysis over it.

Do you know IPL earns more than $10 Billion in one season which is more than one year earning of the ICC 😱

The Media Rights, Sponsors, Merchandise put millions into IPL & in return earn in billions!! 🤑

An average 10-second ad slot for IPL television and digital advertising costs around Rs 8-10 lakh 💰

And it's not only about digital revenue, but even Stadium & Rental Stalls also earn in billions 🏟️ 💸

It has also boosted BCCI as a giant cricket board in the ICC panel which can't be ignored & at the same time for all levels of players it has given a platform to not just showcase their talent but also cash in good amounts which was not the case previously. 💪

It's a complete package of a High entertaining Business Model with maximum ROI. 📺 🏏

And that's the reason BCCI is trying to conduct it during this time too!!!

what's your thought on IPL this year??

#IPL #Business #BusinessAnalysis #Entertainment #MayankThoughts