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What is Agile Marketing and how you can implement it in your organisation?

Marketing has changed in the last 10-15 years!!!


The conventional marketing is not working anymore.


Today is the era of ๐—”๐—ด๐—ถ๐—น๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด.


Agile Marketing is an approach that enables a brand to adapt its marketing to meets the evolving needs of its customer through the use of data & shared goals.


Here are the 5 steps to implement agile marketing in an organization:


๐Ÿฃ. ๐˜™๐˜ฆ๐˜ฎ๐˜ฐ๐˜ท๐˜ฆ ๐˜š๐˜ช๐˜ญ๐˜ฐ๐˜ด- Align goals & priorities for all channels working together. Centralize your budget & amend reporting lines for all channels.


๐Ÿค. ๐˜’๐˜ฏ๐˜ฐ๐˜ธ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ- Try to know your customer & know how their personas changed in recent times.


๐Ÿฅ. ๐˜‹๐˜ฆ๐˜ง๐˜ช๐˜ฏ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜•๐˜ฐ๐˜ณ๐˜ต๐˜ฉ ๐˜š๐˜ต๐˜ข๐˜ณ ๐˜”๐˜ฆ๐˜ต๐˜ณ๐˜ช๐˜ค- It is a metric that a company uses as a focus for their growth & reflects the amount of value that your company brings to your customers.


๐Ÿฆ. ๐˜ˆ๐˜ถ๐˜ต๐˜ฐ๐˜ฎ๐˜ข๐˜ต๐˜ฆ ๐˜™๐˜ฆ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ช๐˜ฏ๐˜จ- Automate your report weekly so that you can decide which channel is more beneficial for your marketing & needs more attention.


๐Ÿง. ๐˜™๐˜ฆ๐˜ท๐˜ช๐˜ฆ๐˜ธ ๐˜˜๐˜ถ๐˜ข๐˜ณ๐˜ต๐˜ฆ๐˜ณ๐˜ญ๐˜บ- Have your business goal changed? Are there new customer segments in the market? Is your strategy actually working?


Being said that


Let me know your thoughts on Agile Marketing.

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