What is Agile Marketing and how you can implement it in your organisation?
Marketing has changed in the last 10-15 years!!!
The conventional marketing is not working anymore.
Today is the era of ๐๐ด๐ถ๐น๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด.
Agile Marketing is an approach that enables a brand to adapt its marketing to meets the evolving needs of its customer through the use of data & shared goals.
Here are the 5 steps to implement agile marketing in an organization:
๐ฃ. ๐๐ฆ๐ฎ๐ฐ๐ท๐ฆ ๐๐ช๐ญ๐ฐ๐ด- Align goals & priorities for all channels working together. Centralize your budget & amend reporting lines for all channels.
๐ค. ๐๐ฏ๐ฐ๐ธ ๐บ๐ฐ๐ถ๐ณ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ- Try to know your customer & know how their personas changed in recent times.
๐ฅ. ๐๐ฆ๐ง๐ช๐ฏ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐๐ฐ๐ณ๐ต๐ฉ ๐๐ต๐ข๐ณ ๐๐ฆ๐ต๐ณ๐ช๐ค- It is a metric that a company uses as a focus for their growth & reflects the amount of value that your company brings to your customers.
๐ฆ. ๐๐ถ๐ต๐ฐ๐ฎ๐ข๐ต๐ฆ ๐๐ฆ๐ฑ๐ฐ๐ณ๐ต๐ช๐ฏ๐จ- Automate your report weekly so that you can decide which channel is more beneficial for your marketing & needs more attention.
๐ง. ๐๐ฆ๐ท๐ช๐ฆ๐ธ ๐๐ถ๐ข๐ณ๐ต๐ฆ๐ณ๐ญ๐บ- Have your business goal changed? Are there new customer segments in the market? Is your strategy actually working?
Being said that
Let me know your thoughts on Agile Marketing.