Marketing has changed in the last 10-15 years!!!
The conventional marketing is not working anymore.
Today is the era of 𝗔𝗴𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
Agile Marketing is an approach that enables a brand to adapt its marketing to meets the evolving needs of its customer through the use of data & shared goals.
Here are the 5 steps to implement agile marketing in an organization:
𝟣. 𝘙𝘦𝘮𝘰𝘷𝘦 𝘚𝘪𝘭𝘰𝘴- Align goals & priorities for all channels working together. Centralize your budget & amend reporting lines for all channels.
𝟤. 𝘒𝘯𝘰𝘸 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳- Try to know your customer & know how their personas changed in recent times.
𝟥. 𝘋𝘦𝘧𝘪𝘯𝘦 𝘺𝘰𝘶𝘳 𝘕𝘰𝘳𝘵𝘩 𝘚𝘵𝘢𝘳 𝘔𝘦𝘵𝘳𝘪𝘤- It is a metric that a company uses as a focus for their growth & reflects the amount of value that your company brings to your customers.
𝟦. 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘙𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨- Automate your report weekly so that you can decide which channel is more beneficial for your marketing & needs more attention.
𝟧. 𝘙𝘦𝘷𝘪𝘦𝘸 𝘘𝘶𝘢𝘳𝘵𝘦𝘳𝘭𝘺- Have your business goal changed? Are there new customer segments in the market? Is your strategy actually working?
Being said that
Let me know your thoughts on Agile Marketing.