top of page

What is Agile Marketing and how you can implement it in your organisation?

Marketing has changed in the last 10-15 years!!!

The conventional marketing is not working anymore.

Today is the era of 𝗔𝗴𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Agile Marketing is an approach that enables a brand to adapt its marketing to meets the evolving needs of its customer through the use of data & shared goals.

Here are the 5 steps to implement agile marketing in an organization:

𝟣. 𝘙𝘦𝘮𝘰𝘷𝘦 𝘚𝘪𝘭𝘰𝘴- Align goals & priorities for all channels working together. Centralize your budget & amend reporting lines for all channels.

𝟤. 𝘒𝘯𝘰𝘸 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳- Try to know your customer & know how their personas changed in recent times.

𝟥. 𝘋𝘦𝘧𝘪𝘯𝘦 𝘺𝘰𝘶𝘳 𝘕𝘰𝘳𝘵𝘩 𝘚𝘵𝘢𝘳 𝘔𝘦𝘵𝘳𝘪𝘤- It is a metric that a company uses as a focus for their growth & reflects the amount of value that your company brings to your customers.

𝟦. 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘙𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨- Automate your report weekly so that you can decide which channel is more beneficial for your marketing & needs more attention.

𝟧. 𝘙𝘦𝘷𝘪𝘦𝘸 𝘘𝘶𝘢𝘳𝘵𝘦𝘳𝘭𝘺- Have your business goal changed? Are there new customer segments in the market? Is your strategy actually working?

Being said that

Let me know your thoughts on Agile Marketing.

#agilemarketing #marketing #growth #MayankThoughts

1 view0 comments

Recent Posts

See All

We all want to grow our business, isn't it!! Be it B2B or B2C, the end goal is to generate revenue and grow Here are the 5 levels of growth in Business for you!! 𝗟𝗲𝘃𝗲𝗹 𝟭- Always look for satisfy

Do you know what's 𝗙𝗮𝗰𝗲𝗹𝗲𝘀𝘀 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 for Income Tax? PM Modi announced the Faceless Assessment. It will remove the human interface btw the taxpayers and the Income Tax Department H

bottom of page