The Rise of OTT Platforms
One of the Platforms which got a boom during the COVID-19 is Over The Top platform (OTT)!!!
In the last 6 months, there has been a huge spike in the popularity of OTT platforms.🤓
The amount of popularity can be gazed from the fact that movies like Laxmmi Bomb, Bhuj & Dil Bechara are set to release between July & October on just Hotstar & there are already 100’s of movies & TV series available or coming on other OTT platforms.
Even big stars & directors are currently preferring OTT platforms, especially since theatres are showing no signs of reopening & if uncertainty around cinema persists, there may be a situation of more big-budget films moving directly on OTT.
Besides, whenever theatres reopen in India, there will be a shortfall of large-budget Hindi films as film production will be last to restart considering the large sets and crew it involves.
With all these spikes in popularity, there is certain that the race has started between OTT platforms to get a greater number of users for themselves.
Expect more movies & TV series with awesome content coming your way 😊
Who do you think is winning this OTT race? & with the reopening of theaters will the situation will go back to the times it used to be before COVID-19?