top of page

Story of how a Toothpaste Company boosted it's Sales

It's a story of a simple idea!!!

An idea that changed sales dynamic for a company

The story is of the 1950s when a toothpaste company (name mentioned below) called for an open competition to suggest ideas that could boost their sales.

For many days they didn't get a proper idea until a one fine day a man contacted them telling that he has an idea which would cost them almost nothing to implement but would yield an immediate 40% increase in business.

He quoted $100,000 for the idea. Though the price was high & the company not getting any other idea, they decided to take the bait.

After all, the legal procedures completed & the money transferred to the man. He gave them a small slip of paper written: “Make the hole bigger.”

Previously, the toothpaste tubes had a small opening of about 5 mm for squeezing out the paste. If you increase the diameter of the hole from 5mm to 6mm, the volume of paste squeezed out is increased by 40%. So, most users have to consume the tube much faster and hence need to buy more.

This very simple strategy created history for the company.

The company- Colgate!!!

Moral- If you too have any such simple but spectacular idea that you believe can create a great impact, never afraid to express it.

Your Thoughts?

5,364 views0 comments

Recent Posts

See All

5 Levels of Growth in Business for You!!

We all want to grow our business, isn't it!! Be it B2B or B2C, the end goal is to generate revenue and grow Here are the 5 levels of growth in Business for you!! 𝗟𝗲𝘃𝗲𝗹 𝟭- Always look for satisfy

What is Faceless Assessment for Income Tax for year 2020!!

Do you know what's 𝗙𝗮𝗰𝗲𝗹𝗲𝘀𝘀 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 for Income Tax? PM Modi announced the Faceless Assessment. It will remove the human interface btw the taxpayers and the Income Tax Department H

bottom of page